According to a recent report by Staffing Industry, hiring for engineers is on the rise, and in fact, the numbers are climbing steadily. Over the past few months, there has been an increase of more than 2% in available engineering jobs. This strong growth has raised some issues for employers however.
As the marketplace gets more competitive, landing top engineering talent is definitely not going to be easy. There are plenty of places they can take their talent, but you need to be sure they take it to your organization. So, what can you do to make your job offer attractive to today’s top candidates?
Be Ready to Get Flexible
So many of today’s top companies are offering flexible hours and the potential of telecommuting to their engineers that it is becoming a make-or-break proposition for engineering talent. If you want to compete, you’ve got to be willing to at least entertain this idea. With the right candidate (one who is self-motivated and doesn’t require constant supervision) telecommuting can be a great way to entice the right engineers to your company.
Take a Look at Your Hiring Practice
How complicated is your hiring practice right now? Do you have long, drawn out interviews and require several call-backs? You may want to think about re-doing your strategy. While you are working through your call-backs and scheduling yet another interview, other companies are already snapping up the best candidates. Take a good look at your process and determine how to streamline it, without sacrificing quality.
Brush Up on Your Branding
What are today’s top candidates looking for? Companies that they can be proud to work for. Companies with vision. Does that fit your company’s M.O.? If not, it is time to take a look at how you brand your company, particularly on social media. Cast your company as the leading edge in your industry and you’ll be much more likely to attract better candidates.
Get Active Socially
While you’re thinking about branding on social media, just how active is your company on channels like Twitter, Facebook, Google+ and LinkedIn? The big 4 networks will definitely help you attract these candidates, but only if you are actively utilizing a social media strategy.
Don’t Discount Corporate Culture
Attracting top candidates involves much more than providing a great salary, benefits and even some flexibility. Engineers want to work where they are going to feel comfortable. Corporate culture matters more than ever in today’s workplace. Make sure you are promoting your culture actively during interviews.